Mike Pomranz started his carrer as a beverage journalist in 2006, covering America’s then bourgeoning craft beer scene. In 2015, he began covering cider as well and quickly became one of the country’s top cider writers as well. His work has appeared in a range of publications from Food & Wine to Comedy Central, Time to to Sports Illustrated.

In 2020, a press trip to Normandy, France, changed his life. At CidrExpo, he first tried Rheum, a sparkling Danish rhubarb wine from Cold Hand. He brought the product back to the UK, where friends and family fell in love with it too. Unable to purchase it in England, Mike began importing it himself — and thus a new journey was born…